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Lilliputiens
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The Magic Joe Backpack is made from a high-quality, water-resistant material that's been recycled from plastic bottles. (Hooray!) Gotta say, we love love love Joe's perky ears and cheeky face on the front pocket, into which your kid can pop whatever they need easiest access to. Inside, there's a name label, an elastic drink bottle holder and a roomy storage compartment and the adjustable shoulder straps and chest strap keep it securely and comfortably in place. All in all, a perfect pick for days out, sleepovers or school.
Established in 1995, this Belgian brand epitomises quality and creativity. From fabric and wooden toys to books, school bags, and bath games, each product is crafted to entertain and nurture kids' development and imagination.
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